Friday, April 24, 2009


One of my all-time favorite movies is a 1994 romantic comedy Speechless.  Michael Keaton and Geena Davis star as speechwriters for political opponents (sort of a James Carville and Mary Matalin story).  Turns out they are also both insomniacs (which makes it one of the perfect sleepless romantic comedy trifecta:  Sleepless in Seattle, While You Were Sleeping and Speechless) and in the course of trying to find cures for insomnia they fall in love.

Maybe my favorite scene is Michael Keaton trying to explain to Geena Davis what her candidate is 

missing in his speeches.  He tells her that he needs a youseetimmy.  Then he explains:

At the conclusion of every episode of Lassie there was a moment where the moral of the story or the lesson learned was explained to Lassie’s owner 

Timmy (as if anyone could own Lassie).  Often it was Timmy’s dad who would sit and now and begin, “You see Timmy….

This week I’ve been working withour creative team on upcoming messages for our kids and introduced them to the idea of using youseetimmys.

A youseetimmy is a great communication tool.

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