Monday, May 18, 2009

Lessons from Apple and Orange (Orange 1)

Finally, as promised, I thought I’d start a series of posts on reflections from Orange 09.  Here’s the first.

Tim Cook, COO of Apple Computers, summarizes Apple’s business philosophy this way:

We believe that we are on the face of the earth to make great products

We believe in the simple not the complex

We believe that we need to own and control the primary technology behind the products we make

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us

We believe in deep collaboration and cross-pollination of our groups, which allows us to innovate in a way that others cannot

We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we are wrong and the courage to change

We only participate in markets where we can make a significant difference.

Apple is in the business of selling computers, phone and iPods but what is fascinating is how much they are also shaping culture.

I’ll have to confess the Apple cultural influence is why I am sitting in a coffee shop writing this post on my MacBook.

So here’s the thought / question:

What lessons might the church learn from Apple?


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